Placing Your Safety at the Heart of Our Event
GEO 2021 will be organised in accordance with Informa’s AllSecure health and safety standard, providing the highest levels of hygiene and safety.
As the world’s leading events’ organiser, Informa has developed a detailed set of enhanced measures to provide the highest levels of hygiene and safety at its events, providing everyone with reassurance and confidence they are participating in a safe and controlled environment.
When you join our event, you can expect to see that health and safety is a priority, and that a range of measures are in place to ensure everyone involved is able to enjoy a safe, hygienic, productive and high-quality organised event experience.
All Informa events will be run according to official government and local authority guidance in the first instance, as well as any venue or location-specific regulations. In addition, all Informa events will follow the ten Informa AllSecure priority commitments wherever applicable and possible.
We will continue to monitor the situation and will keep you informed of any updates and confirmed plans for GEO 2021.
What is Informa AllSecure?
Informa AllSecure is the approach we are taking to enhancing the health and safety standards in place at Informa events following COVID-19.
From exhibitors to sponsors, speakers, visitors and journalists, those who come to our events come to connect, learn, know more and do more business, effectively and safely.
The standards and practices that make up Informa AllSecure are designed to provide confidence that at every Informa event, we are striving to provide the highest standards of safety, hygiene, cleanliness and quality.
What can I expect at an Informa AllSecure event?
You can expect to see that health and safety is a priority and that a range of measures are in place to ensure everyone involved is able to enjoy a safe, hygienic, productive and high-quality organised event experience.
As a starting point, Informa AllSecure events will be run according to the guidance of government or official authority guidance, and according to any venue-specific regulations. In addition, all Informa AllSecure events follow ten key commitments around hygiene, physical distancing and protection & detection, with additional measures in place where relevant and practical.
How was Informa AllSecure developed?
Informa AllSecure is based on a set of event industry standards, called All Secure.
The All Secure industry standards were developed collaboratively by a group including industry associations UFI, AEO and SISO, event organisers Informa, Reed Exhibitions and Clarion, a range of event venues, suppliers and with input from health, government and local authorities.
Informa AllSecure is the way these industry-wide All Secure standards are being applied to Informa events.
How are you going to ensure people stick to the rules?
We are contacting all participants before the event to let them know what to expect at the event and how to prepare. Upon arrival, signage will be displayed throughout the venue to remind everyone of the enhanced health and safety measures that are in place, and our expectations of all visitors. We are also using technology to reduce the need for physical contact, for example, non-contact registration, and actively managing visitor flow to ensure physical distancing can be maintained.
Will there be enough room to maintain physical distancing?
We are adjusting our floor plan, including, for example, widening aisles to allow everyone to maintain physical distancing. Where queuing/lining up is anticipated, we will display signage to remind everyone to maintain the minimum physical distance.
Are you expecting fewer attendees as a result of the pandemic – and if so, am I still getting the same return on my investment?
Due to changing travel restrictions across the world, we may anticipate fewer attendees at our event this year. However, we are working on connecting these buyers in other ways, such as through virtual participation, online business matchmaking services and online product directories. We are also working hard to enhance our audience targeting by introducing greater scrutiny, pre-registration qualification and matchmaking tools, to improve the relevance of visitors to the event. Combined with other measures, enhanced targeting will lower the density of attendees but retain the overall quality of the event.
Can you guarantee my safety at an Informa AllSecure event?
No environment or space inside or outside of the home can ever be 100% safe.
At controlled event gatherings like Informa events and through Informa AllSecure, we have put in place a comprehensive range of enhanced standards that make the health and safety of everyone who attends a priority.
There could be queues/lines to enter this event – how are you going to manage that?
Where queuing/lining up is anticipated, we will use signage and floor markings to remind everyone to maintain physical distancing.
Will I have to wear a face mask?
Where governments or local authorities are advising the use of face masks, or the use of additional Personal Protective Equipment (PPE), such as eye coverings and gloves, we will advise everyone accordingly so they can come prepared.
Will I be screened as I enter the event?
We are closely monitoring the advice from local health authorities on screening participants and we will follow that guidance. This may mean we use contactless temperature screening to identify anyone who has a high temperature. Anyone who presents a high temperature will be denied entry to the event and appropriate medical attention will be offered. If screening measures are put in place, we will let everyone know what to expect in advance.